However, with the advent of a wide range of competitors, Yahoo struggled to retain its original market prominence and relevance. Initially launched as Yahoo! Pager in 1998, the messaging program was a trend setter with many first time features, and continued to have moderate success with its mobile version to the present day. also shutdown less than a year ago, Yahoo Messenger struggled to maintain its relevance in an ever-changing IM landscape. Much like its one time competitor and recent sister program, America Online Instant Messenger, which Oath Inc.
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